The Batting Lab shows kids the value of data and analytics | News

SAS curriculum builds data literacy, prepares kids for a data-driven future, and improves their typing

CARY, North Carolina, May 10, 2022 /PRNewswire/ — For many, the month of May is synonymous with freshly cut grass, chalk baselines and the signature crunch of a bat. In North Carolina A region of the Research Triangle, long a hotbed of innovation, a new educational program combines baseball and softball with the very latest technologies.

The Batting Lab introduces children to the skills they will need as they become professionals in business, medicine and many other fields.

SAS, the leader in analytics, created The striking laboratoryan interactive experience that uses artificial intelligence (AI), computer vision and Internet of Things (IoT) analytics to help kids improve their baseball and softball swings…and their confidence in the use of data and analysis, a fundamental element of data literacy.

The Batting Lab applies data science to help kids better use statistics and bats. And it makes data and analytics more accessible, relevant and fun. Improving data literacy will help young people thrive in an increasingly data- and analytics-driven world. In fact, the same technologies that power The Batting Lab help businesses and governments around the world make better decisions and improve lives.

“Statistical proficiency is now a requirement in many areas. I know I wouldn’t have a career in a baseball front office without an understanding of data and analytics,” said Sig Mejdal, Deputy General Manager of Baltimore Orioles, sabermetry expert and former NASA engineer. “I can see that through The Batting Lab project, SAS is looking to inspire a new generation of data-savvy citizens who will strive to solve many of our most pressing data and analytics challenges. project introduces skills kids will need when they go pro, in business, engineering, medicine, government and so many other fields.”

Tech-Loaded Batting Cage and Home Playbook

The Batting Lab features a tech-loaded batting cage, equipped with sensors and cameras to capture details of a batter’s stance, swing, and ball flight. Using AI, computer vision and IoT analytics, position and swing data is analyzed in real time, and feedback and suggestions for improvement are shared via in-cage displays on its floor and its walls.

The Batting Lab’s sensors and cameras collect over 50,000 data points per swing. In a single session of 50 swings, that’s over 2.5 million data points analyzed.

Hitters see how to optimize their weight distribution, hand position, core movement, and other factors. The Batting Lab has analyzed thousands of swings from elite players – including North Carolina State University baseball and softball teams – to build an optimal swing pattern. He uses it to guide young hitters to a better swing.

“I thought it would just be a plain old cage with tons of cameras,” said 12-year-old Genkai Sharmin, one of the first groups of kids to discover The Batting Lab. “I was very surprised. I was shocked. It looked like a spaceship.

“I can see what I did wrong. A coach would tell me, and I wouldn’t really understand. But the Batting Lab shows me where I need to improve.”

While not everyone can experience Batting Lab’s batting cage, everyone can benefit from the project. The Batting Lab offers an at-home Data Playbook, an online version of the program, where children and their parents can use worksheets to track progress and receive guidance. As kids improve their batting skills, they also gain confidence in using data and analytics to achieve their goals. The Data Playbook will be available at June 6 to

The AI, computer vision and other advanced technologies in The Batting Lab cage and behind its Data Playbook are the same used by SAS customers around the world.

“The Batting Lab makes data and analysis fun. Right from the start, kids use data to improve their swings and positions,” said Lucy Kosturko, Head of Education Programs at SAS. “Our goal is for kids in the batting cage and those working with the Data Playbook at home to be more comfortable applying data to solve problems, improve a skill, and understand their world.”

While The Batting Lab can improve kids’ hitting the diamond, its most important outcome is to prepare them for the future by giving them the confidence to work with the data and analytics that govern the world around us. This introduction to data and analytics and the concept of data literacy is The Batting Lab’s real home run.

SAS supports data literacy

SAS has a long history of supporting data literacy to help people navigate and thrive in a world awash with data. Data literacy is the ability to consume, interpret and understand data, and is an essential skill for success in today’s world and workplaces. Through programs like The Batting Lab, as well as free courses and tools for educators, SAS is making data literacy accessible to everyone.

Today’s announcement was made during the SAS Media & Influencer virtual briefing. To follow the latest news from SAS, follow @SASsoftwareNews on Twitter.

About SAS

SAS is the leader in analytics. Through innovative software and services, SAS empowers and inspires customers around the world to turn data into intelligence. SAS gives you THE POWER TO KNOW®.

SAS and all other SAS Institute Inc. product or service names are either registered trademarks or trademarks of SAS Institute Inc. in the UNITED STATES and other countries. ® indicates UNITED STATES registration. Other brand and product names are trademarks of their respective companies. Copyright © 2022 SAS Institute Inc. All rights reserved.

Editorial Contact:

Mike Nemecek

[email protected]


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