Even though several Laker teams have competed in the NCAA tournament this year, the teamwork of SUNY Oswego’s student media organizations may have reached all-star level as well.
This year has seen an increased collaboration between WTOP-10 TV, WNYO 88.9 FM and The Oswegonian newspaper, ranging from a collaboration on a weekly TV show “Laker Connections” to a collaboration for three hockey shows over eight days during the holidays. winter.
For January’s notable collaborations, two athletic directors – broadcasting majors Brittany Cairns for WTOP and Cole Parzych for WNYO – started talking early and discovered “there’s no reason we can’t. collaborate, ”Cairns recalled. “We have the team to do the video and they definitely have the talent for the advertisers.” It has helped that they have known each other through classes for a few years, and the partnership is linked to media organizations that often see themselves more as collaborators than competitors in their sports coverage.
“It was a great collaboration that worked for everyone,” from student broadcasters to the college’s vast fan base, said Parzych.
“It was really cool to see the collaboration come together,” said Ben Grieco, sophomore journalism student and sports editor for The Oswegonian, who served as the announcer on the joint shows.
With both basketball and men’s hockey teams competing in NCAA tournaments this season, student broadcasters seized the opportunity to produce official tournament broadcasts that even earned praise from rival schools.
“It was good to see such positive comments even from fans of other colleges,” said Melissa Wilson, CEO of OMPP, who received her bachelor’s degree from Oswego and is now a master’s student in strategic communication. “Considering all the hard work our students have put in, it’s wonderful to see them receive the respect they deserve.
Media pioneer, investor, advisor, and 1977 graduate Louis A. Borrelli Jr., who coined the term “Pros with GPAs” to describe Oswego’s student media teams, had long been impressed with their product and was particularly thrilled. to see their increased collaboration.
“The point is, our graduates have to know how to do everything,” Borrelli said. “As incoming students, they have the opportunity to get involved in anything and everything, and that’s something the school encourages. Skills in all three operations are essential for what they will need when they leave school.
The three athletic directors are all working together on the OMCP’s weekly show “Laker Connections”, which airs Tuesday evening and further reinforces the focus on student media organizations working together. “It’s cool to work with both at the same time,” Grieco said. “Even when we’re on set, we can share ideas with each other.”
Some Oswego students work in all three organizations; Parzych was the editor of The Oswegonian last year, where Grieco was able to learn from him and now enjoys him as a colleague.
Hockey games sometimes mean multitasking for busy sports journalists. “I did radio shows, then rushed to coach (Ed) Gosek’s office to talk to him” for an Oswegonian story, Grieco recalls.
While continuing to produce a weekly print product, the organization remains engaged in sport in the digital space with real-time social media coverage and follow-up stories to complement the work of other organizations. “The contributions of the Oswegonian this year have been so good,” noted Wilson of OMPP.
“Very good work”
The opportunity to gain hands-on experience as soon as students start at Oswego means they can learn and grow in multiple organizations.
“I think it’s the best thing about this campus, that there are over 200 clubs and all you can do,” Parzych said. “You have the freedom to be students, but also to do a great job. “
Grieco agreed. “We can do professional level work,” he said. “It’s really positive to come to Oswego. I think this collaboration means that we are always trying to raise the bar.
Students in media organizations “are able to meet other students and gain experience in the field,” Wilson said. “You can integrate this collaboration on a university campus and integrate it into the job market. “
The design of the Marano Campus Center intentionally housed nearby student media organizations when this part of the building opened in 2007, presaging a possible increased collaboration.
“Our college is a great place for someone who wants to be in the media to get involved early on and learn what they can do,” Borrelli noted. “You can’t do this anywhere else. It is a good basis.
In addition to the connections that staff have developed, the emergence of digital and social media – with its possibilities for live coverage and the faster news cycle – has been a factor that has played in favor of greater interaction. , Grieco noted.
Teamwork and creativity also mean bigger plans: for WTOP – whose pre-game hockey shows recently won the New State Association of Broadcasters ‘Association of Broadcasters’ Best Specialty Programming award. York – the season also included the first TV show in years, assembling and dispatching a crew for the Feb. 15 game in Plattsburgh.
“It was a new arena for us so it showed that we can go anywhere and get the job done,” Cairns said. “We got up at 5 am, left at 6 am and came back around 5 am the next morning, so it was like a 24 hour experience for us. But looking back, it was one of my best college experiences.
The three athletic directors continue to team up for their Tuesday night sports show this semester, and WTOP and WNYO have occasionally continued to broadcast collaborative shows during the spring sports season.
For media organizations, creating future opportunities for students remains a goal.
“If that’s what we’ve been able to do in our first year of working together, think about what we might do in five years with new technology,” Cairns said.