Former Starcom Mediavest Group Co-CEO Steve Parker returned to UK Advertising as Executive Director of Medialab.
In the newly created position, Parker, who until recently was Managing Director of Publicis Media Middle East and Africa, will join Medialab’s board of directors.
Parker left the Dubai-based Publicis Media operations in April 2019 and has since worked in an advisory capacity at Medialab. His appointment to the board of directors formalizes his relationship with the independent data marketing group.
His career saw him spend 20 years at Publicis Media, becoming co-CEO of SMG in 2013 alongside Pippa Glucklich.
Parker’s appointment follows new business and organic growth at Medialab, which won six accounts in 2019, most recently the £ 30million SunLife business. Parker will be integral to continuing this momentum.
Marcus Orme, Managing Director of Medialab, said: “Steve has exceptional experience in data and technology, and an excellent reputation for driving high levels of growth through trusting relationships, and he will assist the board. Medialab Board of Directors to deliver transformative results to organizations we believe in. It’s a real statement of our growth, ambition and culture that we can attract someone of Steve’s reputation to our company. “
Parker added, “It is a privilege to join Marcus and his fellow founders in a fast growing and exciting business. Their people-centered values, along with their commitment to building data marketing partnerships with trusted clients and media partners, are inspiring, transparent. and ambitious. It’s great to be a part of it.