Lil Nas X’s “baby registry” is the gift that keeps on giving.
The hip-hop superstar’s marketing stunt – which he launched when he pretended to be pregnant and ‘gave birth’ to her debut studio album, ‘Montero’, last year – has raising nearly half a million dollars for charity.
By encouraging his fans to donate to 16 charities that help underserved and vulnerable communities, the Grammy Award winner’s fundraising strategy has generated nearly $500,000. The money will be distributed as part of the Gilead COMPASS initiative, a Gilead Sciences campaign to end the AIDS/HIV epidemic in the southern United States.
“I am so grateful to everyone who has donated to my baby registry and joined me in helping transform all of these Southern communities,” said the 22-year-old Atlanta-area native, whose real name is Montero Lamar Hill. in a statement released Tuesday. “Together, we are giving much-needed resources to those who need them most – especially those affected by HIV – and also helping to inspire leaders who constantly fight for HIV education and awareness.”
Gilead Sciences’ Shanell L. McGoy said Lil Nas X’s giveaway will have a direct impact on communities affected by HIV, which new data from the Centers of Disease Control and Prevention shows still disproportionately affects black people.
Among other charities, the “Old Town Road” rapper encouraged people to donate, including the Cade Foundation, which helps families struggling with infertility, and The Bail Project, which aims to end childbirth. mass incarceration and help pay bail for people in need.