IAB Tech Lab Invests in a Leadership Team to Address Tech Lab Governance, Challenges and New Opportunities in the Digital Advertising Ecosystem
NEW YORK, September 12, 2022 /PRNewswire/ — As the ever-changing digital advertising landscape faces challenges while seizing new opportunities, IAB Technical Laboratorythe international technical standards body for digital advertising, today announced the major promotions of Shailley SinghExecutive Vice President, Product and Chief Operating Officer, and Jill WittkoppVice President, Product.
“The digital advertising industry is undergoing change and solving challenges at an unprecedented rate while simultaneously welcoming opportunities in new and existing environments in the advertising industry,” said Anthony Katsur, CEO, IAB Tech Lab. “As the industry transcends, I am honored to announce the well-deserved promotions of these executives, Shailley Singh and Jill Wittkoppwho will continue to lead Tech Lab’s mission to move the industry forward as we tackle problems and expand into new environments to ensure a thriving digital advertising ecosystem to benefit all constituents. »
Operations & Governance
As our initiatives grow in scope, complexity and importance, as EVP, Product and COO, Singh will work more closely with Anthony on Tech Lab operations, strategic planning and establish new IAB Tech Lab projects such as the Privacy Enhancing Technology Initiative launched earlier this year and upcoming Advanced TV Roadmap.
Security and Fraud
As the IAB Tech Lab continues to develop standards, Wittkopp expands its product leadership role through numerous Tech Lab projects. In addition to his current oversight of our supply chain work (e.g. RTB, ads.txt, ads.cert) and Tech Lab software (Transparency Center, Open Measurement SDK), Wittkopp will drive Tech product strategy. Lab, working group processes, and educating the industry on IAB Tech Lab’s most pressing technical issues.
“As we navigate these rapidly changing waters, it’s important for Tech Lab to nurture top leaders who are ready to do the job, champion the industry, and collaborate on a solution. Having the right people at the good positions – especially in these two vital roles – is the best thing for Tech Lab, our members, and our industry. We are fortunate to have people of the caliber of Shailley and Jill leading the charge,” added Katsur.
IAB Tech Lab is growing its team and increasing its investments in these areas as the industry continues to evolve. If you are looking to join a dynamic team leading change in the industry, please view our vacancies here.
About the IAB Technology Lab
Established in 2014, the IAB Technology Laboratory (Tech Lab) is a not-for-profit consortium that engages a community of members globally to develop foundational technology and standards that enable growth and trust in the ecosystem digital media. Comprised of digital publishers, ad technology companies, agencies, marketers and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; consumer identity, data and privacy; advertising experiences and measurement; and programmatic effectiveness. His work includes the OpenRTB real-time bidding protocol, the ads.txt anti-fraud specification, the Open Measurement SDK for viewability and verification, the VAST video specification, and the Project Rearc initiative for data-centric addressability. privacy. Board members/companies are listed at https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/. For more information, please visit https://iabtechlab.com.
SOURCEIAB Tech Lab