TUCSON, Arizona., November 17, 2021 / PRNewswire / – Rallying, a leading virtual fundraising platform, today announced the results of its first annual survey, Best Fundraising Practices for GivingTuesday, which highlights the rapid growth of the day as a global giving event. After surveying over 400 fundraising organizations, including individual or small group fundraisers (18%), nonprofits (78%), and corporate CSR programs (3%) , RallyUp’s report also describes what works, what doesn’t and other emerging trends in fundraising. around GivingTuesday.
#GivingTuesday continues to grow
Almost two-thirds (59%) of fundraisers surveyed said GivingTuesday was an important part of their annual efforts. Highlighting how precious the day is for fundraising organizations large and small, 37% of nonprofits, 60% of corporate CSRs and 76% of respondents said 2021 would be their first year fundraiser on GivingTuesday.
Now in its tenth year, GivingTuesday was created as a simple idea – a global movement that unleashes the power of radical generosity and encourages people to do good. Since then, the event has grown internationally, inspiring hundreds of millions of people to give, collaborate and celebrate generosity.
“Over the past six years, RallyUp has grown alongside GivingTuesday helping fundraising organizations of all sizes raise more donations online,” said Steve bernat, founder and CEO of RallyUp. “The findings in this report that organizations rely on GivingTuesday to reach new donors is a strong validation of our most recent innovations. We added live fundraising activities to our virtual and hybrid events and allowed people to combine multiple activities into one fundraiser. I am delighted to support the fundraising needs of our rapidly growing customer base this GivingTuesday. “
Best tools for fundraising, marketing and promotion
Of the many common types of fundraising activities that have emerged over the years, 54% of organizations surveyed and individual fundraisers said raffles helped them raise the most money, making raffles l most popular online fundraising tool.
While fundraisers struggle to keep up with the constant advancements in digital marketing, many will be happy to know that some things never change: Email still rules, with 76% of fundraisers reporting email marketing. is the most effective online fundraising tool. However, organic social media is trailing it with 67% counting it as one of the most effective marketing tools.
When it comes to promotional efforts, peer-to-peer fundraising is also a huge driver of success, with a whopping 81% of survey respondents stating that peer-to-peer fundraising is important to their GivingTuesday efforts. In peer-to-peer fundraising, participants ask friends, family, colleagues and acquaintances to donate to causes they care about. The effectiveness of peer-to-peer underlines the value of individual connections.
The impact of the pandemic indicates the future is hybrid
The global pandemic has significantly affected fundraising and giving over the past two years. As the RallyUp survey revealed, 49% of fundraisers saw fewer volunteers while 50% received smaller individual donations throughout the pandemic.
Due to these and other challenges, there has been a surge in virtual fundraising events, making them more viable this GivingTuesday than ever before. More than half (56%) of organizations surveyed cited “more virtual events” as an impact the pandemic had on their fundraising, more than any other pandemic change.
Despite the rise of virtual events, in-person events were still identified as the biggest fundraising results, according to 61% of fundraisers. That said, nearly a third of organizations surveyed (31%) said they attracted more new donors with virtual events, while 63% said virtual events require less staff and volunteer time to run. . These data suggest that the giving landscape is likely to see a steady increase in hybrid event adoption, not just for GivingTuesday, but throughout 2022. Hybrid events leverage online and offline fundraising with a single effort that produces the benefits of both.
Lack of technological skills can be a barrier to fundraising
More than two-thirds (67%) of those surveyed said technology is a barrier to their fundraising efforts. The main reasons being the lack of internal technical skills (46%), followed by the time needed to compare each technological tool needed (26%), a bad donor experience (25%) and finally, having too many programs. to learn (23%).
Additional survey highlights
Facebook is by far the most used social media platform for fundraising efforts, preferred by 87% of organizations surveyed. Instagram is next at 49%, with Twitter and LinkedIn representing the next level at 19% and 13%, respectively. For such a new platform, TikTok did a respectable 5% performance, a figure that will likely increase sharply over the coming year.
To learn more about the results, please consult the accompanying report, which includes 15 best practices for fundraising on GivingTuesday and beyond. Over 400 respondents responded to the survey. They have been pre-qualified as a fundraising planner or have already raised funds. They come from small, medium and large non-profit organizations, corporate CSR and small groups (eg, individuals, sports team, school, club).
RallyUp is a leading fundraising platform for individuals, small groups, nonprofits, and corporate CSR programs. RallyUp’s all-purpose platform helps fundraisers easily create must-see experiences that thrill donors and stimulate giving. Organizers can select a single fundraising activity ready to go or combine several to create their ideal experience. RallyUp offers the only live streaming platform specifically designed for fundraising.